"RamblinRover Luxury-Yacht" (ramblininexile) 02/12/2020 at 13:34 • Filed to: ads

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Jim Spanfeller > RamblinRover Luxury-Yacht 02/12/2020 at 13:47

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I vote that we post random DeSoto-related content for the rest of the day, jus t because. 

RamblinRover Luxury-Yacht > Jim Spanfeller 02/12/2020 at 13:50

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*Looks furtively around for the Theme Day Police*

SBA Thanks You For All The Fish > RamblinRover Luxury-Yacht 02/12/2020 at 13:51

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“Cheap Luxury”!

A winning market-positioning that explains  Desoto’s place in the market even today...

Jim Spanfeller > RamblinRover Luxury-Yacht 02/12/2020 at 13:51

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If the Theme Day Police don’t catch you, it’s legal ;) Let the DeSoting begin!

RamblinRover Luxury-Yacht > SBA Thanks You For All The Fish 02/12/2020 at 14:16

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Clearly you don’t have the genius to appreciate how DeSoto was the cheap car with luxury and robustness, Dodge was the luxury car with cheapness and robustness, and Plymouth was the robust car with cheapness and luxury.

SBA Thanks You For All The Fish > RamblinRover Luxury-Yacht 02/12/2020 at 14:31

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Oh, man, I wish I could give 5 stars. I can’t stop laughing. That’s hilarious— completely capturing the absurdity of the “progressive level marketing” of the era.

“Let’s see, if I’m the nurse, I buy the Chevy, if I’m the Head Nurse I buy the Pontiac, but if I’m a Resident I buy the Oldsmobile, until I make GP when I buy my Buick.. until I am Head Surgeon I’ll get a Sedan DeVille.  But, once I’m running the whole hospital I say “screw GM” and buy the S-Class I’ve always wanted...”

RamblinRover Luxury-Yacht > SBA Thanks You For All The Fish 02/12/2020 at 14:39

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I mean, on the one hand, that is literally how they were ordering what the priorities of a given marques customers would be, and different people have different priorities - which would index the cars by the price point. On the other hand, what if your branding and styling appeal run aground on this model and you pull a “40s Pontiac” where in attempting to thread the needle between cheap and classy and performance you end up with a car that has an “old person” stigma totally by accident? That somehow sticks with the car with some demographics for 30 years despite rebranding attempts, so you have a marque that’s Hot Performance Cars And Also Discount Cadillacs?

Nibby > RamblinRover Luxury-Yacht 02/13/2020 at 09:55

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https://oppositelock.kinja.com/solar-annulus-1841470021

RamblinRover Luxury-Yacht > Nibby 02/13/2020 at 10:57

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In much the same way as the Dodge was the parody of the Chrysler, the Plymouth was the parody of the DeSoto.